Seta & Lino Reborn

REBORN into your routine, fulfil your daily desires:

• Every day a new beginning:Every morning, taking care of your hair is part of the daily ritual that prepares you to face the day with confidence. REBORN helps you to have healthy, regenerated hair, boosting your self-confidence.
  
• Reflect your identity: The “look” is often the first way you communicate who you are, both at work and in your social life. REBORN becomes an ally to help you express the best of yourself.
  
• Fight everyday stress:Damaged, dull or brittle hair is one of the first victims of stress and modern life. REBORN is the solution that adapts to your real needs for simple and tangible improvement.

Seta & Lino REBORN IS DESIGNED FOR:

• Damaged hair by chemical treatments (colouring, bleaching, perms, straightening treatments).
  
• Fragile and brittle hair due to heat stress (frequent use of hairdryers and straighteners).
  
• Dry and dehydrated hair due to atmospheric agents and pollution.

KEY “ INGREDIENTS”

• Reconstruction technology: Restructures hair fibre by creating new bonds.
• Silk Hydrolysate: Improves hair texture and shine, leaving it soft and silky.
• Lamellar technology: Improves the surface of the hair for instant shine.

THE ACTION MECHANISM THAT REALLY WORKS

Seta & Lino REBORN LINE is based on an advanced scientific approach that regenerates the structure of damaged hair.

Various factors, such as chemical treatments (colouring, perms), excessive use of thermal tools (such as straighteners and hairdryers) or exposure to adverse environmental conditions (sun, smog, humidity) can weaken the α-helicalproteins that provide strength and stability to the hair, causing breakage, dullness and frizz.

1. PREPARATION

The application of R1S REBORN Pre Shampoo removes impurities, styling product residues and toxins without damaging the hair structure. Its main function is to prepare the hair and scalp to receive subsequent treatments by improving the absorption of active ingredients.

R2G REBORN reconstructive gel acts both within and between the α-helical protein structures, forming chemical bonds with the keratin molecules and providing a dual reconstruction mechanism. These bonds, which are similar to those occurring during natural keratin formation, strengthen the hair fibre by restoring its original structure. This process helps “rebuild” the cortex, improving the hair's resistance, preventing breakage and reducing porosity.

2. RECONSTRUCTION

Thanks to a new advanced technology, our R2G REBORN reconstructive gelpenetrates the hair cortex by acting deeply on the hair fibre and directly targeting its main component: keratin, a fibrous and resistant protein that makes up most of the hair.

3. LAMINATION

By applying R3F reborn laminating fluid, thanks to the silk hydrolysate, the cuticles are closed, making the hair visibly softer, silkier and easier to comb. a barrier is formed to help seal in moisture and reduce friction between strands, improving manageability and overall appearance.

REBORN BENEFITS

• Deep restructuring: Repairs structural damage and gives strength to fragile hair.
• Intense hydration: Hair regains softness and elasticity.
• Advanced protection: Counteracts damage from heat, pollution and chemical treatments.
• Immediate and lasting results: From the very first use, hair appears healthier, silkier and shinier.
• The final result of this treatment is a stronger hair, that is less subject to damage, with visible results from the very first application. 
• In the long term, regular use of this treatment helps restore the health of the hair, making it shinier, more elastic and resistant.

SETA & LINO REBORN KIT DIRECTIONS

NATURAL HAIR - Although natural, hair can become dehydrated or have slight damage to the keratin structure due to: straighteners, hairdryers, irons, sun, sea, swimming pool.
Programme: 2 Applications.
When to use: Once every 4 weeks.

COLOURED HAIR - Coloured hair has undergone a chemical process, so in the long term the various colourings can weaken the keratin structure and hydration.
Programme: 3 Applications.
When to use: Once every 2 weeks.

DAMAGED HAIR - Hair can be damaged after invasive treatments, perms, bleaching, lightening. 
Programme: 4 Applications.
When to use: Once a week.

SEVERELY DAMAGED HAIR - Hair that has been bleached several times or bleached incorrectly can become damaged to the point of breaking.
Programme: 6 Applications.
When to use: Twice a week for the first two weeks, then once a week for two weeks.

MAINTENANCE DIRECTIONS (R2S + R3F)

1. Wash the hair with R2S REBORN Laminating Shampoo with silk proteins. On damp hair, distribute the shampoo massaging with fingertips. Leave on. Rinse out. Repeat the application. Towel-dry hair.

2. SHAKE and apply R3F REBORN laminating fluid with silk proteins. Distribute evenly throughout the hair and comb through with a wide-tooth comb. After 3 minutes, the product will take a creamy shape and should then be rinsed out with lukewarm water. Proceed with the desired style.

MAINTENANCE PROGRAMME (R2S + R3F)

Use the Maintenance Programme (R2S + R3F) between the application intervals of the reconstruction programme (R1S + R2G + R3F) whenever you need to wash your hair.

Continue with the Maintenance Programme (R2S + R3F) at the end of the reconstruction programme (R1S + R2G + R3F).