from Rome to Australia

Elite hair products for all hair types, something you have never tried before! A way of being, feeling and belonging to a lifestyle.

Healthy and strong hair

Micellar water shampoo & Sublime infusion balm with Actives to solve any problem with your hair.

Cult.O Collection

In need of some volume?

It's a dedicated line to give volume to flimsy and fine hair. With anti –aging properties.

Volume Shampoo

Keratin hair without treatment

It is a restoring shampoo with the immediate effect of polishing, reinforcing and easy to comb.

Keratin System

Simple promotion

Treatments with flax seeds and silk

Seta & Lino line makes hair healthy and shiny from roots to ends. Meant for the well-being of the hair, it restores elasticity thanks to the fatty acids known as Omega3 which moisturize and strengthen the hair.

Our brands


Water & Earth

These elements are transformed into a sensory experience through the texture of bottles.

From our customers


Relaxing shampoo and cream are the only products that can really calm my hair down. I love my curls, but a bit relaxed and these products do just that. Works great with my scalp and curl so shall continue using them.

Melbourne, VIC

Best shampoos I have ever tried! I was lucky enough to be the one testing before they were available and let me tell you - it's a different story to any other available. Customer for life!

Melbourne, VIC