from Rome to Australia

Elite hair products for all hair types, something you have never tried before! A way of being, feeling and belonging to a lifestyle.

Simple promotion

Treatments with flax seeds and silk

Seta & Lino line makes hair healthy and shiny from roots to ends. Meant for the well-being of the hair, it restores elasticity thanks to the fatty acids known as Omega3 which moisturize and strengthen the hair.

Our brands

Cult.O

Water & Earth

These elements are transformed into a sensory experience through the texture of bottles.

From our customers

★★★★★

Relaxing shampoo and cream are the only products that can really calm my hair down. I love my curls, but a bit relaxed and these products do just that. Works great with my scalp and curl so shall continue using them.

Tina
Melbourne, VIC
★★★★★

Best shampoos I have ever tried! I was lucky enough to be the one testing before they were available and let me tell you - it's a different story to any other available. Customer for life!

Mary
Melbourne, VIC